Personification was the main theme of the nationwide Empik's Bestsellers 2021 gala, for which we created a number of animations and promotional materials. Starting with the creation and realization in 3D of characters for the award categories (music, film, book, etc.), through key graphics for outdoor and digital communication, to a series of animations for the gala screens, intros for the categories and videos for the artists' performances.


The spectacle of activities was staggering, as was the spectacular execution split across 10 vertical stage screens. Most of the animations were also broadcast on television, adding to the momentum of the entire event.